|Launched||August 25, 2012|
|Closed||September 27, 2014|
|Country of origin||United States|
|Format||Saturday morning cartoon block|
|Official website||http://myvortexx.com/ (Archive link)|
Vortexx was a Weekend morning cartoon television block that aired on The CW from August 25, 2012 to September 27, 2014. Programmed by Saban Brands, it replaced Toonzai, a block that was programmed by 4Kids Entertainment until its bankruptcy. The Vortexx block primarily featured animated programs, although it also featured several live-action series, including an installment of the Doug franchise (which had been re-acquired by Saban), and the WWE wrestling series WWE Weekend Morning Slam.
Vortexx was succeeded by Litton Entertainment's One Magnificent Morning, which features live-action educational programming, on October 4, 2014.
On April 6, 2011, following a lawsuit involving the SpongeBob SquarePants franchise, 4Kids Entertainment, which programmed the The CW4Kids/Toonzai block for the network, filed for Chapter 11 bankruptcy protection. On May 1, 2012, Kidsco Media Ventures, an affiliate of Saban Capital Group, placed a bid to acquire some of 4Kids' assets. On June 26, 2012, after competition from 4K Acquisition Corp, a subsidiary of Konami, the deal was finalized, with 4K Acquisition receiving the U.S. rights to the SpongeBob SquarePants franchise and Saban receiving all other assets, including the programming rights to The CW's Saturday morning block. On July 2, 2012, it was announced that Saban Brands, via Kidsco Media Ventures, would begin programming the block that fall. On July 12, 2012, it was announced that the block would be named Vortexx, which launched on August 25, 2012.
On May 31, 2014, The CW announced that Vortexx would be discontinued and succeeded on October 4, 2014 by One Magnificent Morning, a block produced by Litton Entertainment that would feature live-action documentary and lifestyle programs aimed at pre-teens and teenagers, similarly to a block also introduced by Litton for CW co-owner CBS the previous year. The move came as part of a shift by broadcast television networks towards using their Saturday morning lineup solely to comply with the educational programming requirements mandated by the Federal Communications Commission (FCC), along with the cultural shift towards cable and online video on demand viewing of children's and animated programming. Vortexx aired for the final time on September 27, 2014. It was the last Weekend morning cartoon block across the major American broadcast television networks that primarily featured non-educational programming aimed at children.
Officially the network preferred the block to air from 7:00 AM to 2:00PM in each time zone, though there were local scheduling variances in some areas that may have moved it to different hours, to Sundays, or split the lineup between Saturday or Sunday, along with local pre-emptions of select shows. CW Plus stations in the Central, Mountain and Alaska time zones time zones also aired the block one hour earlier or later, depending on the local time zone, as The CW Plus operates separate feeds based on the network's Eastern and Pacific time zone scheduling for primetime shows. San Antonio CW affiliate KMYS split the Vortexx block over two days, between early Sunday and early Monday mornings before 5:00 a.m., due to an existing arrangement to air Fox's Weekend Marketplace paid programming block in lieu of sister station KABB.
WTVW in Evansville, Indiana (which hurriedly joined The CW on January 31, 2013 due to the market's former affiliate going dark) was unable to schedule the block when it initially began its affiliation with the network, due to contractual obligations to paid programming slots and existing syndicated E/I programming on Saturday mornings through March 2013. The station began carrying Vortexx in its network-recommended timeslot on April 6, 2013, with the station's acquired E/I programming moving to Sunday afternoons.
On April 29, 2013, Saban Brands announced a separate partnership with Kabillion to add programming from the Vortexx block to the existing Kabillion video on demand service for cable providers. The programs were listed on the service without any separate Vortexx subdivision under their individual show titles, with Vortexx promotional advertising. The shows currently remain on Kabillion with other advertising, even with the discontinuance of Vortexx.
Vortexx only ran an hour of programming that met the FCC's educational programming guidelines; as a result, The CW's affiliates handled the responsibility of filling the remaining two hours; The CW Plus cable-subchannel affiliates had E/I-compliant programs acquired from the syndication market built into the national schedule, alleviating stations carrying CW network programming via that feed from the responsibility of purchasing the local rights to such programs.
- Rugrats (August 25, 2012 – September 27, 2014)
- SpongeBob SquarePants (August 25, 2012 – September 27, 2014)
- Jimmy Neutron: Boy Genius (August 25, 2012 – September 27, 2014)
- Doug (August 25, 2012 – September 27, 2014)
- Hey Arnold! (August 25, 2012 – September 27, 2014)E/I
- The Fairly OddParents (August 25, 2012 – September 27, 2014)
- CatDog (August 25, 2012 – September 27, 2014)E/I
- The Wild Thornberrys (August 25, 2012 – September 27, 2014)E/I
- Rocket Power (August 25, 2012 – September 27, 2014)
- ChalkZone (August 25, 2012 – September 27, 2014)E/I
- As Told By Ginger (August 25, 2012 – September 27, 2014)
- All Grown Up! (August 25, 2012 – September 27, 2014)
- Schoolhouse Rock (August 25, 2012 – September 27, 2014)
- The Angry Beavers (August 25, 2012 – September 27, 2014)
- Invader Zim (August 25, 2012 – September 27, 2014)
- Danny Phantom (August 25, 2012 – September 27, 2014)
- My Life as a Teenage Robot (August 25, 2012 – September 27, 2014)