Noggin logo
Product type Television network

Mobile applications

Owner Viacom Media Networks
Country United States
Launched February 2, 1999; 19 years ago (as a cable channel)

March 4, 2015; 3 years ago (as a mobile app)

Related brands


Nick Jr.

Previous owners Sesame Workshop

The Jim Henson Company (1999–2001)


Noggin is an entertainment brand launched on February 2, 1999 as a joint venture between Viacom's Nickelodeon and the Children's Television Workshop (now known as Sesame Workshop).[2][3] The Jim Henson Company also held a stake in the channel when it was launched. Noggin was initially advertised as both a linear television network and a website. The brand has since expanded to include three mobile subscription services, a second website and four defunct programming blocks worldwide. It was initially aimed at a pre-teen audience[4] and shifted its target demographic to preschool-aged children in April 2002.[5]

Every Noggin service is released under Viacom's Noggin LLC banner.[6][7] As of 2018, Noggin LLC is headquartered in the MTV Studios wing of One Astor Plaza in New York City.[8]

Programming Edit

Main article: List of programs broadcast by Noggin