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Nick Jr. on NBC
Nick Jr. on NBC
Launched July 7, 2012
Closed September 25, 2016
Network NBC
Country of origin United States
Format Weekend morning preschool block
Running time 8:00AM-2:00PM

Nick Jr. on NBC is an American Weekend morning preschool programming block, which premiered on NBC on July 7, 2012. Sister broadcast network Telemundo airs a version of the block under the "MiTelemundo" brand, which debuted on the same date, featuring a separate lineup of Spanish-dubbed programs. Both blocks – which replaced the Qubo block (as a result of NBCUniversal dropping out of the joint venture, which also included Ion Media Networks) – are programmed by the Nick Jr. cable network, and are targeted at children ages 0 to 9.

The three-hour block features educational entertainment series for younger children, which meet programming requirements defined by the Federal Communications Commission (FCC)'s Children's Television Act. Programs broadcast by the NBC Kids block include Blue's Clues, Wonder Pets, The Backyardigans, Little Bill, LazyTown and Oswald. Programs broadcast under MiTelemundo include Spanish-dubbed episodes of Barney and Friends, Play with Me Sesame, Raggs and Super Why!, along with Spanish language versions of LazyTown, Jay Jay the Jet Plane, Fireman Sam and Noodle and Doodle. All NBC Kids programs feature Descriptive Video Service on the second audio program channel for the visually impaired, with access depending on the local NBC affiliate.

The block was replaced by Litton Entertainment's The More You Know, which features live-action educational programming, on October 8, 2016.

History Edit

On April 6, 2011, following a lawsuit involving the Dora the Explorer franchise, 4Kids Entertainment, which programmed the Qubo block for the network, filed for Chapter 11 bankruptcy protection. On May 1, 2012, an affiliate of Viacom, placed a bid to acquire some of Nick' assets. On June 26, 2012, after competition from Nick Jr. Productions, the deal was finalized, with Nickelodeon Animation Studio receiving the U.S. rights to the Dora the Explorer franchise and Viacom receiving all other assets, including the programming rights to NBC's Saturday morning block On June 2, 2012, it was announced that Viacom, would begin programming the block that summer. On July 12, 2012, it was announced that the block would be named Nick Jr. on NBC which launched on July 7, 2012.

On February 24, 2016 NBC announced that Nick Jr. on NBC would be discontinued and replaced on October 8, 2016 by The More You Know, a block produced by Litton Entertainment that would feature live-action documentary and lifestyle programs aimed at pre-teens and teenagers, similarly to a block also introduced by Litton for CW co-owner CBS the previous year. The move came as part of a shift by broadcast television networks towards using their Saturday morning lineup solely to comply with the educational programming requirements mandated by the Federal Communications Commission (FCC), along with the cultural shift towards cable and online video on demand viewing of children's and animated programming.

Nick Jr. on NBC aired for the final time on September 25 2016. It was the last Saturday morning block across the major American broadcast television networks that primarily featured non-educational programming aimed at children.

Scheduling Edit

Officially the network preferred the block to air from 8:00 a.m. to 3:00 p.m. in each time zone.

ProgrammingEdit

Final programmingEdit

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